Tomáš Novotný
Senior Fashion & Lifestyle Editor
Specializing in contemporary casual wear design and urban comfort footwear for Central European climates, with particular focus on Prague's diverse lifestyle needs.
Who He Is
Tomáš discovered his passion for everyday fashion during his studies at UMPRUM (Academy of Arts, Architecture and Design) in Prague, where he became fascinated by the intersection of design, comfort, and functionality. Rather than pursuing high fashion, he deliberately chose to focus on casual wear—the clothing people actually wear every day—believing that thoughtful design in this category makes a genuine impact on quality of life.
His career began at a Prague-based sustainable fashion startup where he spent five years developing product lines and learning how real people interact with their wardrobes across different seasons and situations. During that time, he gained hands-on expertise in material selection, fit optimization, and the practical challenges of everyday dressing. He wasn't just designing clothes—he was solving real problems that Prague residents face with their daily wardrobes.
Since joining zoolprojects in 2019, he's written over 200 articles analyzing everything from material properties and footwear ergonomics to how Prague's varied weather and urban terrain influence clothing choices. His work combines design theory, practical testing, and direct feedback from the communities he writes about. What drives his approach is the conviction that comfort and style aren't opposing forces—they're complementary when approached with genuine expertise.
Education: Fashion Design degree from UMPRUM (Academy of Arts, Architecture and Design), Prague. Focus on sustainable everyday clothing and ergonomic design principles.
Areas of Specialization
Deep expertise across casual wear design, footwear ergonomics, and urban lifestyle needs.
Casual Wear Design
Contemporary approaches to everyday clothing construction, fabric selection, and fit optimization for comfort without sacrificing style or durability.
Footwear Ergonomics
Urban comfort footwear design principles, material properties, and how shoe construction impacts all-day wearability across Prague's varied terrain and climate conditions.
Material Science
Textile and leather properties, sustainability considerations, seasonal performance, and how different materials behave across Central European weather patterns.
Urban Lifestyle
Prague's specific lifestyle needs, from cycling infrastructure to public transit usage to seasonal temperature swings, and how they influence practical clothing choices.
Sustainable Fashion
Ethical production methods, longevity-focused design, and how sustainable practices can actually improve comfort and wearability of everyday pieces.
Trend Analysis
Distinguishing genuine innovations from fleeting trends, evaluating what actually works for real people, and understanding how styles evolve in response to lifestyle changes.
His Approach to Writing
Tomáš doesn't write about what's trendy. He writes about what works. His methodology combines design theory, hands-on testing, and direct feedback from Prague's diverse communities, ensuring every recommendation is grounded in real-world experience rather than marketing claims.
When he analyzes a new casual wear brand, he's not just looking at aesthetics. He's examining construction quality, material performance across seasons, how pieces actually wear over time, and whether they deliver on comfort promises. He'll test items himself before writing about them, noting everything from how seams hold up to whether colors fade after washing.
His research goes beyond product review. He talks to Prague residents about their actual lifestyle demands—how much they're walking, what they're doing in their clothes, how weather affects their choices throughout the year. This insight shapes everything he writes.
"Comfort and style aren't opposing forces—they're complementary when approached with genuine expertise. That's what I try to show in every article."
— Tomáš Novotný
Test Everything
Personal experience with products before writing. Real-world conditions, extended wear, seasonal changes.
Listen to Communities
Direct feedback from Prague residents across different lifestyles, professions, and neighborhoods.
Combine Theory & Practice
Design knowledge and material science inform practical recommendations that actually matter.
Focus on Longevity
Evaluating how pieces wear over time, not just first impressions or marketing claims.
Featured Content
Representative pieces showcasing his expertise in casual wear and footwear.
Urban Comfort Joggers — Charcoal
Deep dive into contemporary jogger design that bridges casual and comfortable. Covers fabric blends, fit considerations, and how modern joggers have evolved beyond athletic wear.
Read ArticleLeather Slip-On Loafer — Cognac
Analysis of timeless footwear that delivers both comfort and style. Examines leather quality, sole construction, and why well-made loafers remain essential for Prague's urban professionals.
Read ArticleLinen-Blend Crew Neck Tee — Cream
Exploring the science of comfort fabrics. Covers why linen blends work for Prague's climate, how they perform across seasons, and what makes a basic tee actually worth owning.
Read ArticleExperience & Education
Senior Fashion & Lifestyle Editor
Zoolprojects s.r.o., Prague. Leading content strategy on everyday clothing and footwear. Published 200+ articles analyzing casual wear design, urban lifestyle needs, and material science. Collaborates with fashion brands and community experts across Central Europe.
Product Developer & Designer
Prague-based sustainable fashion startup. Five years developing casual wear product lines with focus on sustainable materials and ethical production. Gained extensive experience in garment construction, fit optimization, and real-world performance testing.
Fashion Design Education
UMPRUM (Academy of Arts, Architecture and Design), Prague. Degree in Fashion Design with specialization in sustainable everyday clothing and ergonomic design principles. Thesis focused on balancing design innovation with practical comfort requirements.
Explore His Work
Read detailed articles on casual wear design, urban footwear, and practical fashion for everyday life in Prague and beyond.