Privacy Policy

Last updated: May 28, 2026

Information We Collect

We collect various types of information to provide and improve our services. When you visit our website, we automatically collect information about your browsing activity, including the pages you view, the time spent on each page, and your IP address. This helps us understand how you interact with our platform and identify any technical issues.

If you create an account or make a purchase, we collect personal information such as your name, email address, shipping address, and payment details. We also collect information you voluntarily provide through forms, surveys, or customer support inquiries. All this information is essential for processing orders, delivering products, and maintaining your account.

Additionally, we use cookies and similar tracking technologies to enhance your browsing experience. These tools help us remember your preferences, track website usage patterns, and deliver personalized content. You can control cookie settings through your browser at any time.

How We Use Your Information

We use the information we collect for several important purposes. Your personal data enables us to process and deliver your orders, manage your account, and provide customer support. We analyze usage patterns to improve website functionality, optimize user experience, and develop new features that meet your needs.

Your information helps us send you relevant product recommendations, promotional offers, and updates about our latest collections. We may also use your data for market research, analytics, and to understand shopping trends in Prague and surrounding areas. This allows us to curate inventory that better suits our customers' preferences for comfortable, everyday clothing and footwear.

We take data security seriously and implement appropriate safeguards to protect your information from unauthorized access, alteration, or disclosure. However, no system is completely secure, and we encourage you to maintain strong passwords and report any suspicious activity immediately.

Your Rights and Choices

You have the right to access, review, and request corrections to your personal information at any time. If you wish to update your details, you can do so through your account settings or by contacting us directly. We will respond to your requests within 30 days in accordance with applicable data protection regulations.

You also have the right to request deletion of your personal data, subject to certain legal obligations. If you no longer wish to receive promotional emails or marketing communications, you can unsubscribe at any time using the link provided in our messages. Additionally, you may opt out of targeted advertising and cookie tracking through your browser settings.

If you have concerns about how we handle your data, you have the right to lodge a complaint with your local data protection authority. We encourage you to reach out to us first so we can address your concerns and find a satisfactory resolution.

Cookies and Tracking Technologies

We use cookies to improve your browsing experience and gather information about website usage. Essential cookies are necessary for basic functionality, such as maintaining your shopping cart and processing payments. Performance cookies help us understand how visitors interact with our site, allowing us to optimize loading times and overall performance.

Functional cookies remember your preferences, such as language settings and product favorites, so you don't have to reset them on each visit. Marketing cookies track your activity across websites to deliver personalized advertisements and measure the effectiveness of our marketing campaigns.

You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being set. Please note that disabling certain cookies may affect your ability to access or use some features of our website.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Account information is retained while your account is active and for a reasonable period afterward to maintain transaction history and comply with legal obligations.

Marketing data is retained until you unsubscribe from our communications or request deletion. Payment information is processed securely through third-party payment providers and is not stored on our servers beyond what is necessary for billing and fraud prevention purposes.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "last updated" date at the top of this page. Your continued use of our website following any changes constitutes your acceptance of the updated policy.